Nintendo has high hopes for its Wii Resort title. It feels that the game, which allows players to use its motion-sensitive control to play 12 games, including ping-pong, basketball and golf, can be a big seller throughout the holiday season.
To draw attention to the new title, it took over Military Island in the middle of Times Square. Here, passersby were treated to a mini-vacation. Based on the game's setting, Wuhu Island, event organizers set up a sandy beach, swimming pool and tropical lounge. People could also try their hand at the new game days before its July 26 launch. The event was promoted via public relations outreach and a billboard on the side of the Toys "R" Us building a few feet away.
Gossip Girl star Chace Crawford was on hand to mingle and try out the game. Top Frisbee and ping-pong players were also in attendance to compete against tourists and locals who stopped by. Each received a branded lei as a thank you for visiting Wuhu Island.
"Given the resort theme of Wii Sports Resort, we wanted to create an event that offered consumers a mini-vacation in the middle of the day," says Denise Kaigler, vice president of corporate affairs at Nintendo of America Inc. "Just as one might receive a lei upon arriving at a resort, we offered Wii Sports Resort-branded leis to consumer participants. This added to the festive nature of the event."
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