Mott's applesauce set out this summer to prove that it is "Pink to the Core." In support of Susan G. Komen Race for the Cure, the brand launched the limited-edition Mott's Plus applesauce and Healthy Harvest applesauce, available through October.
In addition to pledging $300,000 to the organization, Mott's also became the national sponsor of the 2009 Race for the Cure Series, the world's largest series of 5K runs and walks that raise funds for and awareness about breast cancer and breast health. The race is run in more than 120 cities in five countries.
At the events, Mott's handed out branded, reusable black cloth tote bags, free product samples and a flyer with a coupon for $1 off a six-pack of applesauce. There was also an apple tree activity onsite where attendees filled out an apple cutout and hung it on the tree, thus pledging to be pink to the core. Susan G. Komen Race for The Cure, launched in 1982, has raised more than $1.3 billion to fight breast cancer.
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